Outbound Telemarketing
Case Study

Client: Franchisor and 50+ Franchisees of Wholesale Building Product Division of a $3 Billion per year US Corporation.

Marketing Goal: Cull non-prospects and identify/profile actual prospects from Client database for in-house sales staff follow up.

Methodology: Using outbound telemarketing research across multiple markets and appropriate verticals; non-prospects were identified and prospects were qualified. Prospect data was delivered via email to each market for immediate sales follow up.

Result: Over 80% of the client’s database, while previously thought to be prospects, were in fact identified as non-prospects and were dropped from all pre-sales activity (Database, Direct Mail, Cold Calling, etc). Over 2,200 buyers representing almost 100 million dollars in annual purchases we’re identified. This program continues today.